Great Wash

I don't know whether detergent A is different from detergent B, but I know for sure all commercials about detergents are alike. A home maker says how easily the product cleans everything, pours some detergent on a dirty place and the dirt disappears. If you don't want the customers to change the channel only because they are fed up with your commercials, think of something more creative - washing all the monuments in the city with your detergent.

1. Get permission from local authorities to clean all the monuments in the city
2. Hire a cleaning team in company's uniform to drive around the city in company vehicle and clean the monuments with the company product
3. Send press releases to journalists and invite them to cover this event

You can get the attention of not only regional or national television, but perhaps into 'Guinness Record Book' as well. Instead of intrusive commercials the customers will see the results of using your product daily.