Project Election

Many local election campaigns consist of general promises like focusing on social problems or improving infrastructure. Some election campaign programs include more specific promises yet are without a specified time period, like building a new hospital or repairing an old road. People are getting more and more tired of empty promises and want to see the detailed plan based on your demands.

1. Hold a community meeting to find out specific needs of each voter so you can include them in your plan
2. Hire a project management team to develop a detailed plan for the period you are elected
3. Publish this plan as a brochure and give it out to all voters so that they will be able to track the plan progress once you are elected

You will have to try hard to make your plan a reality by meeting deadlines under the control of your voters but your chances of being elected will be much higher. It will be a 'win-win' situation when politicians get the power from voters and voters control the power they delegated to politicians.

Ads Free Election

Each election political parties spend tons of money buying time on TV, printing flyers, renting billboards, etc. In fact these are poor means for attracting electorate as they just remind people of your existence but don't influence their choice. Instead of making things that don't add voices political party can spend money on something really useful for common people like setting traffic lights on dangerous crossroads or additional street-lamps on poorly lighted streets and then have free publicity.

1. Announce your party decision to spend no money on any kind of advertisements and promotional materials and use these savings for social programs
2. Define the problems that are ignored by the local government and invest local party organizations to solve these problems
3. Invite local press to cover the events and send press releases to all local media

You will win both free PR and votes of the people that still doubt their choice or disapprove of way their tax money are spent on. They will see that your party can do exactly what they expect from the government when they give their votes.

Don't miss a thing

1. A young man is at the store looking at camcorders.
2. The shop assistant asks him: "May I help you?"
3. The young man says: "I'm just looking. Don't have the whole sum yet."
4. The shop assistant says: "No problem. We sell camcorder on credit. Only five minutes and you can start making films right now"
5. The young man: "No. I'd better wait" and goes out.
6. As soon as he is outside UFO appears right in front of him.
7. He automatically looks around in search of camcorder, but in vain. He says to UFO: "I'll be in five minutes. Don't go anywhere." And he runs to the store.

Musketeer Fencing Tournament

Fencing is one of the most beautiful and exciting sports. The one thing that spoils the impression is a fencer costume. Of course it is designed for accident prevention first of all, but why not organize an occasional fencing tournament with fencers dressed in musketeer costumes.

1. Rent musketeer costumes in theater wardrobe or order them at studio.
2. Decorate the hall in European style of XVI century.
3. Invite as many TV companies as you can to cover the event.

It will be an outstanding event in sport life of your city. When it becomes popular, you can organize it annually and it will attract tourists like a fest.

Billboards After Election

Election campaign is a kind of advertising campaign. During the election campaign people see so many billboards touting for various candidates that they often confuse people instead of helping them make their choice. After election these candidates forget about these means of communication, and almost always they forget about people who voted for them. What about using billboards to thank your electorate?

1. Think of an image and text that will thank people who voted for you or your party
2. After elections hire an advertising agency to design the billboard make up
3. Rent billboards for a month since the day of official results announcement

You will show that you remember about people after election campaign is over. No one will confuse your billboard with others as there will be no competition. By the way, renting the billboards will not cost much because many billboards are vacant during this period.

Big Fellows Promotion

Companies hire pretty girls or pimpled students to give out promotional materials in the supermarkets or at the streets' corners. The first are ignored by women, the second are ignored by everybody. Your advertisement will reach 100% of potential clients only when this job is done by big fellows with gloomy faces.

1. Carry out a casting among big fellows
2. Select the most impressive men of huge size
3. Instruct them to say 'I strongly recommend you not to throw this flyer away' when handing out promotional materials.

The productivity of your promotion campaign will increase greatly because nobody ignores big fellows. Your potential clients will not only keep the advertising materials but will never forget this 'forced smiles free' promotion.

Great Wash

I don't know whether detergent A is different from detergent B, but I know for sure all commercials about detergents are alike. A home maker says how easily the product cleans everything, pours some detergent on a dirty place and the dirt disappears. If you don't want the customers to change the channel only because they are fed up with your commercials, think of something more creative - washing all the monuments in the city with your detergent.

1. Get permission from local authorities to clean all the monuments in the city
2. Hire a cleaning team in company's uniform to drive around the city in company vehicle and clean the monuments with the company product
3. Send press releases to journalists and invite them to cover this event

You can get the attention of not only regional or national television, but perhaps into 'Guinness Record Book' as well. Instead of intrusive commercials the customers will see the results of using your product daily.

PR Best Friends

In public relations there are many ways of communicating a certain idea to the target audience. Still few of them are 100% productive because many people distinguish between information from an independent source and a message provided by all concerned. Professionally organized gossips work better than news, no matter how objective mass media try to be.

1. Think of information about your company or product that will be interesting for your target audience. (This is the most difficult task as the message should be worth spreading)
2. Choose some of your employees to get this message across to as many existing and potential clients as they can. (The message should be presented as a secret)
3. Alternatively find an impartial source and let these people know the information but not directly from you. (Example: Forget a document with the information on the table)

It will be the cheapest PR you ever had. If the gossip is interesting you will not have to take pains to get your message over to the customers.

New Product Stage Play

Most of new product presentations are a like as two peas in a pod. The company rents a night club, invites a showman and pretty girls are walking back and forth among the guests in tight-fitting dresses of company colors. If you don't like mediocrity, stage the play devoted to the new product of your company in the theater.

1. Hire a playwright to write a play about your new product (ex.: She forgets her new lipstick or perfume made by your company on the table in a café and he tries to find her to give her this priceless product and eventually they fall in love with each other at the end)
2. Hire a stage director and theatrical company to get up the play
3. Invite your clients and potential clients to the performance
4. Invite the press and send them press releases and promotion materials afterwards

The invited target audience will never confuse your product and its competitor. In case your product is sold nationwide you can give 'performances' in many cities within a promotion tour.

Fashion Store Flash Mob

In life of each fashion store there is a time when the old collection has sold badly and the new collection has not arrived yet. Sell-off is still a long way off, so you urgently need an idea how to push up sales without spending much money on advertising. Organize a flash mob that will prompt your target audience to drop into your fashion store to find out what the buzz was about.

1. Make an announcement on Internet forum or chat about flash mob place and time
2. Instruct participants to come into the fashion store, pick up any item of clothes and ask a shop assistant if they 'have the same item but with pearl buttons'
3. Inform the press about the flash mob making just a hint where it will take place

This might help you 'stay alive' up to new collection or discount and keep up popular image of your fashion store.

Billboards of Art

Hundreds of billboards hit our eyes when we drive or walk through the city. However their pay-off is doubtful because only real advertising masterpieces can catch our imagination and win our favor, others just remind us of your company brand for half a second and then disappear from our mind. Your company's fame will blaze widely in the city if your ads are painted on the billboards by real artists.

1. Order a highly artistic advertisement image
2. Rent billboards in the places where your target audience is
3. Hire a group of artists or art students to reproduce your ads on the billboards
4. Invite press to cover this culture event

Press would love it and write positive reports about you and your creative approach. Your company name and advertising exhibition will be remembered long after advertising campaign is over.

Tender Like His Touch

Sometimes it seems that shower gel commercials are clones of each other. A lady takes off her clothes, gets in the shower, smears her body with a shower gel and... suddenly finds herself in a garden, that represents the shower gel aroma. Is that what you feel when you are taking a shower? Imagine how you would really like to take a shower and you will probably agree that shower gel commercial should look like this:

Scene 1. A lady is taking a shower. She hears that her young man quietly opens the door and tries to slip in the shower. She smiles but doesn't turn around.
Scene 2. She takes her gel and starts to pour some into her palm. He doesn't let her do it by taking it from her hand.
Scene 3. He starts spreading shower gel over her body. She closes her eyes like being in a bath of bliss.

Wash Off Your Shampoo

How to make an average shampoo commercial that will make your audience change the channels? Three scenes are enough: a young lady suffers from scurf, then she washes hair with your client's shampoo, and finally, she tosses her head to show the volume and brightness of her hair. Want to know how to make a shampoo commercial outstanding?

Scene 1. A young actress or model holds a shampoo (a blur but one can guess the brand of your competitor), smiles and says the advertising slogan (not to a word, but associated with the one of your competitor).

Scene 2. The camera moves back and we realize we are at the shooting area, the director screams: 'Cut!', assistants start fussing about, the young actress goes to her make-up room keeping the forced smile.

Scene 3. The actress is in the make-up room, looks at her hair in the mirror, stops smiling and makes a long face. Then she takes your client shampoo from the shelf to wash off the shampoo she advertised a minute ago.

Toothpaste For Dental Nerves

An effective toothpaste advertisement should reveal a new scary problem it solves. Some years ago we fought an epidemic of caries, now we feel real pain when we watch commercials about sensitivity of our teeth. However, the number of teeth problems is limited, so the tooth disease idea described here may become the last one.

1. Say that your company did some research and found out that we loose teeth because we wreck our dental nerves.
2. Say that your company invented a toothpaste that cures and settles your dental nerves.
3. Show at the picture how the toothpaste reaches dental nerves through gums.
4. Show middle aged people with bright smiles and slogan 'Iron nerves, rather that iron teeth' or 'Nerves of steel, teeth of yours'.
5. When your competitors pick up this idea, you can produce the toothpaste that renews your dental nerve cells.

So stop this create-a-new-dental-problem race as you attack the tooth problem at its root. Also you can produce a special toothbrush that reaches teeth roots and make twice more money selling toothpaste and toothbrush as a bundle.

You can afford it

Car commercials are based on typical scenario: a car drives through a picturesque place, like mountain or desert road, we see its beautiful design from various angles and we feel how comfortable is to sit inside of it. It's ok for classic models, but benefits and advantages of a car like BMW it is better to show in a different manner even breaking the rules:

Scene 1. The car runs past the red light. Pedestrians that started crossing the road turn back to the sidewalk.
Scene 2. The speed limit sign. The speed counter shows that the car overspeeds the limit twice. The traffic policemen gaze after the car and shrug their shoulders.
Scene 3. Traffic jam. The car drives on the wrong side of the road. Oncoming cars turn aside.
Scene 4. Slogan: "You can afford it". Car company's name.