PR Best Friends

In public relations there are many ways of communicating a certain idea to the target audience. Still few of them are 100% productive because many people distinguish between information from an independent source and a message provided by all concerned. Professionally organized gossips work better than news, no matter how objective mass media try to be.

1. Think of information about your company or product that will be interesting for your target audience. (This is the most difficult task as the message should be worth spreading)
2. Choose some of your employees to get this message across to as many existing and potential clients as they can. (The message should be presented as a secret)
3. Alternatively find an impartial source and let these people know the information but not directly from you. (Example: Forget a document with the information on the table)

It will be the cheapest PR you ever had. If the gossip is interesting you will not have to take pains to get your message over to the customers.