Big Fellows Promotion

Companies hire pretty girls or pimpled students to give out promotional materials in the supermarkets or at the streets' corners. The first are ignored by women, the second are ignored by everybody. Your advertisement will reach 100% of potential clients only when this job is done by big fellows with gloomy faces.

1. Carry out a casting among big fellows
2. Select the most impressive men of huge size
3. Instruct them to say 'I strongly recommend you not to throw this flyer away' when handing out promotional materials.

The productivity of your promotion campaign will increase greatly because nobody ignores big fellows. Your potential clients will not only keep the advertising materials but will never forget this 'forced smiles free' promotion.

PR Best Friends

In public relations there are many ways of communicating a certain idea to the target audience. Still few of them are 100% productive because many people distinguish between information from an independent source and a message provided by all concerned. Professionally organized gossips work better than news, no matter how objective mass media try to be.

1. Think of information about your company or product that will be interesting for your target audience. (This is the most difficult task as the message should be worth spreading)
2. Choose some of your employees to get this message across to as many existing and potential clients as they can. (The message should be presented as a secret)
3. Alternatively find an impartial source and let these people know the information but not directly from you. (Example: Forget a document with the information on the table)

It will be the cheapest PR you ever had. If the gossip is interesting you will not have to take pains to get your message over to the customers.

New Product Stage Play

Most of new product presentations are a like as two peas in a pod. The company rents a night club, invites a showman and pretty girls are walking back and forth among the guests in tight-fitting dresses of company colors. If you don't like mediocrity, stage the play devoted to the new product of your company in the theater.

1. Hire a playwright to write a play about your new product (ex.: She forgets her new lipstick or perfume made by your company on the table in a café and he tries to find her to give her this priceless product and eventually they fall in love with each other at the end)
2. Hire a stage director and theatrical company to get up the play
3. Invite your clients and potential clients to the performance
4. Invite the press and send them press releases and promotion materials afterwards

The invited target audience will never confuse your product and its competitor. In case your product is sold nationwide you can give 'performances' in many cities within a promotion tour.