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Tuesday, January 30, 2007

New Product Stage Play

Most of new product presentations are a like as two peas in a pod. The company rents a night club, invites a showman and pretty girls are walking back and forth among the guests in tight-fitting dresses of company colors. If you don't like mediocrity, stage the play devoted to the new product of your company in the theater.

1. Hire a playwright to write a play about your new product (ex.: She forgets her new lipstick or perfume made by your company on the table in a café and he tries to find her to give her this priceless product and eventually they fall in love with each other at the end)
2. Hire a stage director and theatrical company to get up the play
3. Invite your clients and potential clients to the performance
4. Invite the press and send them press releases and promotion materials afterwards

The invited target audience will never confuse your product and its competitor. In case your product is sold nationwide you can give 'performances' in many cities within a promotion tour.

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