Fashion Store Flash Mob

In life of each fashion store there is a time when the old collection has sold badly and the new collection has not arrived yet. Sell-off is still a long way off, so you urgently need an idea how to push up sales without spending much money on advertising. Organize a flash mob that will prompt your target audience to drop into your fashion store to find out what the buzz was about.

1. Make an announcement on Internet forum or chat about flash mob place and time
2. Instruct participants to come into the fashion store, pick up any item of clothes and ask a shop assistant if they 'have the same item but with pearl buttons'
3. Inform the press about the flash mob making just a hint where it will take place

This might help you 'stay alive' up to new collection or discount and keep up popular image of your fashion store.