Wash Off Your Shampoo

How to make an average shampoo commercial that will make your audience change the channels? Three scenes are enough: a young lady suffers from scurf, then she washes hair with your client's shampoo, and finally, she tosses her head to show the volume and brightness of her hair. Want to know how to make a shampoo commercial outstanding?

Scene 1. A young actress or model holds a shampoo (a blur but one can guess the brand of your competitor), smiles and says the advertising slogan (not to a word, but associated with the one of your competitor).

Scene 2. The camera moves back and we realize we are at the shooting area, the director screams: 'Cut!', assistants start fussing about, the young actress goes to her make-up room keeping the forced smile.

Scene 3. The actress is in the make-up room, looks at her hair in the mirror, stops smiling and makes a long face. Then she takes your client shampoo from the shelf to wash off the shampoo she advertised a minute ago.