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Wednesday, January 17, 2007

Toothpaste For Dental Nerves

An effective toothpaste advertisement should reveal a new scary problem it solves. Some years ago we fought an epidemic of caries, now we feel real pain when we watch commercials about sensitivity of our teeth. However, the number of teeth problems is limited, so the tooth disease idea described here may become the last one.

1. Say that your company did some research and found out that we loose teeth because we wreck our dental nerves.
2. Say that your company invented a toothpaste that cures and settles your dental nerves.
3. Show at the picture how the toothpaste reaches dental nerves through gums.
4. Show middle aged people with bright smiles and slogan 'Iron nerves, rather that iron teeth' or 'Nerves of steel, teeth of yours'.
5. When your competitors pick up this idea, you can produce the toothpaste that renews your dental nerve cells.

So stop this create-a-new-dental-problem race as you attack the tooth problem at its root. Also you can produce a special toothbrush that reaches teeth roots and make twice more money selling toothpaste and toothbrush as a bundle.

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