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Wednesday, January 17, 2007

You can afford it

Car commercials are based on typical scenario: a car drives through a picturesque place, like mountain or desert road, we see its beautiful design from various angles and we feel how comfortable is to sit inside of it. It's ok for classic models, but benefits and advantages of a car like BMW it is better to show in a different manner even breaking the rules:

Scene 1. The car runs past the red light. Pedestrians that started crossing the road turn back to the sidewalk.
Scene 2. The speed limit sign. The speed counter shows that the car overspeeds the limit twice. The traffic policemen gaze after the car and shrug their shoulders.
Scene 3. Traffic jam. The car drives on the wrong side of the road. Oncoming cars turn aside.
Scene 4. Slogan: "You can afford it". Car company's name.

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